THE BOOO KROOO (2002)
Music Promo
Flash Animation
3 mins

The Booo Krooo started as an April fool in RWD magazine in 2002. RWD is considered the coolest urban music mag in the UK and the staff had noticed how major record labels seemed to sign up anyone they were featuring! To test the theory, they decided to create our own fake UK garage crew, 'The Booo Krooo'. We got some members of staff together, photographed them and made up a story about the crew having a massive record, being banned from radio stations everywhere and being 'big in Japan' and ran it in the mag.

Everybody fell for it; we had absolutely hundreds of calls, several from very senior A&R people and talent agencies looking to sign the then non-existent Krooo!

RWD wanted to keep the idea going somehow as there was such a good response, they had planned to start a cartoon strip in the mag for some time and had a rough concept which we turned into the 'Booo Krooo' cartoon characters.

When Alex Donne launched www.rwdmag.com in June of that year, we turned the strip into an animation to help introduce and drive hits to the site. The response was overwhelming; the Krooo quickly became something of a cult thing amongst urban music lovers, with Missy Elliot even paying to be featured in episode 3! Once the Missy Elliot animation had been sent all over the world and back, offers of a TV series came in and you can now catch the Booo Krooo?s 6 part series on Channel U, Sky Digital channel 467.

The Krooo are now going from strength to strength, Top producer Sticky (who discovered Ms Dynamite) has recorded the theme tune to the series, ?The Booo Krooo Theme? and several high profile artists, brands, labels and TV channels are expressing a great deal of interest in both the Booo Krooo and RWD.